myBalto: Revolutionizing Pet Care Accessibility
Comprehensive fintech platform integrating charitable fundraising, payment processing, and automated retail for the veterinary industry.
The Opportunity
Problem & Opportunity
The Compassion Fatigue Crisis
Pet Owners
Delay or decline treatment due to cost, leading to worse outcomes and higher eventual expenses
Veterinary Hospitals
Lose revenue on treatable cases they cannot collect payment for
Existing Solutions
Week+ approval times, restrictive requirements, no workflow integration
Industry Tools
Fragmented payment processing, expensive fees, no charitable giving features
Addressing a Critical Market Gap
35,000 US and 4,000 Canadian veterinary hospitals face daily challenges helping pet owners afford necessary care. myBalto provides the only integrated solution combining charitable angel funds, payment processing with embedded giving, and profit-sharing vending machines.
Current traction: 238 hospitals (95%+ retention), 10 vending machines deployed, payment processor launching February 2026, and $1.25M foundation grant driving 245+ additional hospital acquisitions.
The Ask
$1.5M
Funding Target
Via convertible note or SAFE
15
Months to Profitability
With capital deployment
100
Vending Units
Deployment target in 2026
The myBalto Ecosystem
Three complementary products that increase hospitals' ability to provide care while creating sustainable revenue streams.
238
Hospitals Live
As of December 2025
$370K+
Donations Raised
4x growth from prior year
320+
Pets Helped
Through angel funds
$220K
Hospital Revenue
Increase in Revenue
Product #1
myBalto Charitable Platform
Core Features
  • Instant access to angel funds when available (vs. week+ with competitors)
  • Custom donation websites for soliciting larger donations
  • Checkout round-up integration with 20+ practice management systems (95% market coverage)
  • GoFundMyPet hospital-based crowdfunding
  • Full compliance and administration managed
Business Model
  • Annual Subscription: $500-$1,000 per hospital based on number of veterinarians
  • Transaction Fee: 8% on all donations processed (paid by myBalto Foundation)
  • Average Hospital Revenue: $740-$1,400 annually (subscription + transaction fees)

Foundation Grant Impact
  • $1.25M grant funding 245 additional hospital onboardings with $5,000 angel fund seeding per hospital (3 year research study)
  • Revenue to myBalto: $122,500 from platform fees in the first year
Product #2
VetPayTogo Payment Processing
Launching: February 2026
Industry-specific payment processor built exclusively for veterinary hospitals with the industry's lowest rates and unique charitable integration.
Revenue Drivers
Revenue based on interchange spread (20-110bps per dollar processed) plus hardware sales.
Average veterinary hospital processes $600k-3M annually, creating significant revenue potential per merchant.
Target: 475 hospitals processing by end of 2028
Veterinary & Pet Industry Market Growth
  • Groomers
  • Boarding Facilities
  • Pet Stores
  • Ecommerce Stores
  • Unattended Machines (Vending)
VetPayTogo Competitive Advantages
Multiple Processor Partnerships
We offer two contract structures:
  • 95% revenue share: 2bps + $0.02 cost
  • 97.5% revenue share: 0.75bps + $0.02 cost
Universal Integration
Works with ALL practice management systems (competitors support 2-4)
AI Post-Back Technology
Chrome extension enables payment processing and reconciling payments to enable hospital operations teams to work faster.
Integrated Round-Up
Only processor offering charitable round-up through Pax A920 terminals.
Quarterly Giving
20% of processing profit donated to hospital angel funds
Vertical Features
Wellness plans, payment plans, subscriptions built for veterinary operations
Product #3
Iditarun AI Vending Machines
Automated Retail Solution
Providing veterinary hospitals with additional revenue streams while supporting charitable missions.
  • Food & beverage model for ER and specialty hospitals
  • Pet products model for general practice clinics
  • Full service: procurement, stocking, maintenance, software
  • Flexible Contract Terms: Options for 2, 3, or 5 years
  • Up to 50% profit sharing with hospital angel fund after costs, dependent on contract length.
  • Product distributor relationships and direct product partnerships provide great wholesale costs.
Current deployment: 5 food & beverage machines live as of January 2026, and 5 pet products going live in February 2026.
Vending Machine Unit Economics
Machine Cost
$7,500 including initial inventory
Monthly Sales
$400-$1,500 per machine
myBalto Profit
$200-$600/month after 50% split and monthly rental fee
Payback Period
12.5-37.5 months depending on performance
With 100 machines: $45,000/month profit ($540,000 annually) after all expenses and hospital profit sharing.
Future cost optimization: Costs are projected to reduce significantly as myBalto scales. This will be driven by several factors, including the implementation of our own payment processing system (VetPayTogo) within the vending units. Additionally, as our machine footprint grows, we will benefit from increased bulk purchasing power for inventory and hardware, further lowering unit costs. Finally, software fees are expected to decrease with greater economies of scale, contributing to enhanced profitability per machine.
Competitive Landscape
myBalto Platform vs. Veterinary Care Foundation
  • Immediate fund access vs. week+ approval
  • Only platform with PIMS integration for round-up
  • Passive fundraising support with custom websites
  • 20+ PIM integrations vs. no integration
VetPayTogo vs. Traditional Processors
  • Universal PIMS compatibility vs. 2-4 systems
  • Proprietary AI post-back technology
  • Only processor with integrated charitable round-up
  • Lowest rates in industry 97.5% rev share with (0.75bps + $0.02) cost
Competitive Moats
Practice management integrations: 20+ direct integrations with 95% market coverage create insurmountable technical barriers to entry.
Ecosystem integration: Three products working together create network effects and switching costs.
First-mover advantage: Establishing de facto standard in veterinary financial services.
The $157B Pet Industry & Affordability Crisis
U.S. Pet Industry:
$152B (2024) → $157B (2025) - APPA 2025
Key Market Stats:
  • Veterinary Care: $39.8B (2024) → $41.4B (2025)
  • North American Hospitals: ~39,000 (35K US + 4K Canada)
  • Pet Tech Market: $15B+ (2025) → $50B+ by 2035
  • Pet Ownership: 94M households (71% of U.S.)
94% of Vets Report Financial Barries Limit Care
Crisis Metrics:
  • 52% of owners skipped needed care in past year
  • 70% cite cost as primary barrier
  • 66% of high-income owners (>$90K) skip due to cost
  • 73% weren't offered lower-cost alternatives
Why Now:
  • Pet inflation up 24% since 2021
  • Pet humanization trend accelerating
  • Digital fintech adoption growing
myBalto is the only integrated platform addressing this gap—charitable funds + payments + vending—unlocking hospital revenue while improving access.
Source: APPA 2025, PetSmart Charities-Gallup 2025, AVMA 2025
Sales Pipeline & Traction
myBalto Charitable Platform
Grant Initiative
245+ hospitals in grant initiative pipeline ($5,000 grant given to each hospital)
Corporate Pilots
Bond Vet - 50 Hospitals, with 3 piloting
Western Vet - 250 Hospitals, with 3 piloting
VetPayTogo Payment Processing
Pipeline
61 hospitals in pipeline
Estimated Revenue
Estimated revenue: $57K per month
Partnership
Partnership: Processing sales for Varidi
Iditarun AI Vending Machines
Contracts Secured
30+ new verbal contracts secured, targeting 100 by end of Q1 2026
Deployment Timeline
Deployment timeline: April - May 2026
Go-to-Market Strategy
Acquisition: Grant Program
Target: 245+ hospitals (Q1-Q2 2026)
Acquisition: Preferred Partners
Strategic alliances with industry leaders
Acquisition: Vet Conferences
Zero-cost primary acquisition channel
Acquisition: Direct Sales & Outreach
Targeted campaigns to vet clinics
Acquisition: Referrals
Leveraging existing hospital network
Hospitals Join myBalto Platform
myBalto Charitable Platform
Free entry with core features, connecting hospital data is an upgrade
Upsell: VetPayTogo
Seamless payment processing solutions
Upsell: Iditarun Vending Machines
On-site AI-powered product dispensing
Target Markets
Initial: US & Canada
Future Expansion: UK, Europe, Australia, Brazil
Primary acquisition channels: Foundation-funded veterinary conferences (zero cost), $1.25M grant program (245 hospitals) with potential for expansion, and free platform entry with upsell model.
Fully-Engaged Hospital Economics
Small Practice
Platform: $740
Processing: $2,000
Vending: $1,800
Total: $4,540
Large Practice
Platform: $1,800
Processing: $10,000+
Vending (1 Machine): $8,400
Total: $20,200+
Average fully-engaged hospital: $2,500-$10,000 annually across all three products
Customer Lifetime Value: $17,500-$70,000+ (7-year minimum with 95% retention)
Customer Acquisition Cost: Minimal to $0 (myBalto Foundation-funded conferences, $10,000 monthly non-profit marketing budget from Google and grant program)
Financial Projections: 2026
$1.14M
Total Revenue
Platform + VetPayTogo + Vending
600+
Hospitals on Platform
Grant program success
Revenue Breakdown
  • myBalto Platform: $430,000
  • VetPayTogo: $240,000 (59 active hospital)
  • Iditarun Vending: $470,000 (110 units active)
Operating expenses: $1,457,000
Cash Burn: Current $65K/month, with first month of cash profitability in March of 2027
Net loss: $317,000 (improving monthly as revenue scales)
Profit & Loss (2026 - 2029)
With projected profitability by Q1 2027 and a lean operational structure, myBalto is set for sustainable, high-growth expansion.
Path to $10M ARR
Our projections demonstrate a clear trajectory towards profitability and significant revenue growth, targeting $10M in Annual Recurring Revenue (ARR) by 2028. This growth is driven by the synergistic expansion of our three core product lines:
Revenue Streams
  • myBalto Platform: Expanding hospital adoption through grant programs and direct sales.
  • VetPayTogo: Rapid market penetration due to competitive rates and unique PIMS integration capabilities, expanding beyond veterinary clinics.
  • Iditarun Vending Machines: Continued deployment in existing and new partner hospitals, with increasing unit economics as costs optimize.
1,300 - Hospitals on Platform
295 - VetPayTogo Accounts
890 - Vending Machines
Target: $10M ARR achievable by 2028 with mid-range performance across all products
Long-Term Growth Strategy: Building a Comprehensive Pet Care Platform
From Vet-Centric Fintech to Full Ecosystem Player → Unlocking Data, Adjacent Services, and Consumer Tools
Hospitals
Data/Transactions
Insights
New Products
More Adoption
Network Effects
Near-Term (2026-2027)
Scale core products: 600-1,000+ hospitals, VetPayTogo adoption, vending rollout via grant/TVC
Mid-Term (2028-2030)
  • Pet Data Leverage: Anonymized analytics from payments/vending/donations → Predictive insights for vets (e.g., wellness trends, early disease flags) → Monetize via premium dashboards or partnerships
  • Brand Advertising Program: Targeted ads on vending screens + VetPayTogo receipts/portal → Revenue share with brands (e.g., pet food, insurance)
Long-Term (2030+)
  • Aqua Cremation Software: End-of-life module (integrate aquamation scheduling, eco-certification) → Tap growing sustainable pet aftercare market (~$2B pet funeral services by 2030, with aquamation gaining traction for green appeal)
  • Shelter/Rescue Software: Dedicated tools for adoptions, intake, medical tracking → Expand to non-profit segment (thousands of shelters) → Cross-sell charitable funds
  • Consumer Financial Products: Pet loans, subscription plans, embedded insurance referrals → Direct-to-consumer affordability tools (e.g., via app) → Capture pet owner side of the $157B+ U.S. pet economy
Use of Funds: $1.5M Raise
Capital Allocation
50% Vending: 100 units at $7,500 each generating $540K net profit annually (17-month payback)
27% Team: Sales hire, developer, operations person
17% Infrastructure: 100 Pax A920 terminals, technology infrastructure
6% Working Capital: Operational buffer and contingency
Founding Team
Robert Parkins, DVM - Co-Founder & CEO
10+ years emergency veterinary medicine. Frontline experience with pet owner affordability challenges inspired myBalto's creation.
Nathan Parkins - Co-Founder & COO
14+ years fintech and startup experience. Serial entrepreneur with track record securing $10M+ through Series B. FINRA Series 65 license holder.
Core Team
Samantha Dawson, DVM
Partnerships
Amy Pionkowski
Account manager and onboarding
Jamie Caudill
Sr. Developer
Amy Bakhoud
Outsourced CMO
Elvie Mekepu
Jr. Developer
Tristan Plet
Developer
Paul Dawson
Sales Manager VetPayTogo and Iditarun Vending
Daniel Passos
Developer
Advisors
Mark Tracy - Advisor
15+ years merchant service experience, CEO of AdvoCharge, Co-Founder of Ginger
Saq Nadeem - Advisor
16+ years pet industry/technology experience, 2013 Small Business Person of the Year
Wendy Hauser, DVM - Advisor
30+ years experience as industry expert and Partner Strategist
Strategic Partnerships
myBalto Foundation 501(c)(3)
Separate nonprofit with independent governance. Funds conference attendance and hospital acquisition. $1.25M grant program driving 245 hospital onboardings. Zero-cost customer acquisition for for-profit entity. Additional $75K grant sponsoring the Vending machine pilot program.
Preferred Veterinary Partners
Product and service vendors donate to hospitals using their solutions. B2B2C channel for vendor marketing. Strengthens platform value proposition.
The Veterinary Cooperative (TVC)
4,000 hospital member network. Working on large-scale vending machine initiative rollout. Significant distribution channel for Iditarun AI Vending expansion.
Practice Management Software
20+ integrations covering 95% of veterinary market. Partners include Shepherd, ezyVet, Avimark, Cornerstone. Critical infrastructure layer creating competitive barriers.
Preferred Partner Spotlight
Guaranteed Payment Plan Partnership
Varidi donates 2% of contracted value for any guaranteed payment plan used by hospitals
myBalto Revenue Model:
  • 100bps on processing the contracted value
  • 8% of the 2% donation amount that goes to hospital angel fund
  • Example - $2,500 payment plan for a hospitals client, is $25 in processing revenue + $4 in transaction revenue.
Creates dual revenue stream: processing fees + donation platform fees
Pawlicy Pledge Program
$5 donation for every client referral hospitals bring
Current Status: 20 hospital pilot program
Expansion Plans: Rolling out to entire network of 2,000 hospitals
Scalable referral-based donation model
Investment Returns & Model Sensitivity
Scenario Analysis
Investment Return Multiples
Key Financial Milestones (FY 2028)
Conservative: $5.2M Revenue, $2.2M EBITDA, $61.7M Valuation
Best Case: $12.8M Revenue, $3.9M EBITDA, $48.4M Valuation
Returns based on industry-standard valuation multiples applied to projected EBITDA. Conservative scenario assumes moderate growth; Best Case assumes baseline customer retention with no additional growth.
Potential Acquirers
Payment processors: Fortis, Fiserv, FIS, Square, Stripe seeking vertical expansion
Veterinary consolidators: Mars Veterinary Health, NVA, Thrive Pet Healthcare
Veterinary Industry & Partners: Instinct, Pawlicy Advisors
Practice management: Covetrus, IDEXX, Vetsource
Pet industry: Nestlé Purina, Mars Petcare, PE firms
Alternative Exit
Investor Share Buyback or Annual Dividends
  • Flexible return structure for investors preferring cash flow over acquisition exit
  • Annual dividend distribution from EBITDA
  • Structured buyback program based on profitability milestones
Why myBalto Wins
Founder-Market Fit
DVM + fintech expertise. Lived the problem, built the solution.
Proven Traction
238 hospitals, 95%+ retention validates product-market fit.
Ecosystem Value
Three products create network effects and compounding customer value.
Structural Advantages
20+ PIM integrations create insurmountable moat.
Capital Efficient
Foundation-funded acquisition. Clear path to profitability in 12-18 months.
Massive TAM
35,000 US hospitals plus adjacent markets. Early mover advantage.
Investment Opportunity
The Ask
Amount: $1.5 Million
Structure: Convertible Note or SAFE
Previous funding: ~$400K via SAFE notes since May 2022
Average valuation: $5 Million
What You're Investing In
The only integrated financial services platform for veterinary care. Solving real pain with measurable impact. Capital-efficient path to $10M ARR and 30%+ EBITDA margins.
Multiple paths to significant exit across payment processing, veterinary consolidation, and pet industry acquirers.